Wednesday, January 5, 2022

QR Codes and the Afterlife

They're everywhere -- those little squares with the squiggles inside called QR ("Quick Response") codes.  The Covid pandemic of the last couple of years has accelerated their spread (pun intended)

Links to a relevant article
mainly as a touchless way to obtain information.  For example, in many restaurants the menu can now be accessed by scanning a QR code with your cell phone which opens a web page displaying the items.  No contact with a potentially germy paper menu is required. During the height of the pandemic access by QR code was almost a necessity -- printed menus were provided only by pleading with the wait staff.  For restaurants, the QR-accessed menu has the added benefit of allowing the offerings and prices to be changed quickly, easily, and inexpensively.  Efficient and germ-free, though not particularly elegant, I suspect even after the pandemic many low to moderate-end restaurants will opt to keep the QR menu.

The QR code was invented in 1994 in Japan (see Stazzone, 2021) for industrial inventory and tracking purposes. Unlike the older bar code that we see on products in retail stores, a QR code can be read both horizontally and vertically, allowing it to encode much more information. Confusingly, QR codes are often referred to as 2d "Bar Codes," though they contain no bars.  The name "QR" is actually a trademarked name of a specific form of matrix code.  There are other types of matrix codes, but the QR version has become so common that the name has taken on the status of "Bandaid" to refer to all adhesive bandages, or "Kleenex" to refer to all facial tissues (Stazzone, 2021).

There are a number of advantages to QR codes over standard 1d codes.  The pattern of squiggles allows for increased error correction so that up to 30% of the code can be damaged and still allow accurate scanning. Also, they can store much more information within the code itself rather than having to consult an external data base.  In a retail application this might include colors available, warranty length, or component details. Another advantage is that QR codes can contain a wider variety of information, such as email addresses, geolocation data, names, website urls.

As with all new technology, there are also some potential downsides and misuses of QR codes. Morey Haber of Forbes Magazine has detailed a number of these (Haber, 2020).  Most stem from the fact that  it isn't obvious from the appearance of the code itself what will happen when you scan it.  It could, for instance automatically direct your phone to a website that installs tracking software or even malware, dials a sales-pitch phone number, or sends an email to request more information while also recording and selling your email address.  Ne'er-do-wells may also substitute their own QR code for the original, as happened recently in Australia.  An anti-vaxer pasted his own code over official ones located at the entrances to retail establishments.  The official codes registered shoppers to allow contact tracing if they came into contact with someone with Covid, whereas the substitute code presented misinformation concerning vaccine safety and efficacy.  The best approach to avoiding these problems is to limit our scans to codes offered only by reputable organizations, businesses, and individuals for purposes that are clearly stated, and to be wary of any codes that appear to have been altered or substituted.

The amount and type of information that can be contained in QR codes has led to a wide range of both commercial and personal applications.  For example, my wife and I recently stayed in a hotel where scanning a QR code displayed in the room automatically logged us into the hotel's wifi network. It's even possible to create a code for your own home network for guests to use -- my Android phone has this feature built into the latest operating system, and there are online code-generation services available (for example, see Code Generator or Scanova).  Advertisements for products and services often contain a QR code that will lead to additional information about the product, even to online sales portals.  Some electronic products I've recently purchased have codes that link to the owner's manual. In museums the display tags for items often contain QR codes that play audio explanations.  At the gym where my wife and I exercise, each machine has a QR code that links to a short video demonstrating the proper use of the equipment. Finally, many uses of QR codes occur when the code is stored on your phone and then scanned by others -- airline boarding passes, entertainment tickets, organizational membership information, even vaccination and testing status codes.

Some of these applications are very creative -- even if a bit odd.  My favorite example of this is

From Rome Monuments Co.
something I came across recently that resonated with my somewhat questionable appreciation for graveyards (see My Favorite Cemeteries).  There are now a number of companies that will place QR codes on...wait for it... tombstones (Bhatia, 2020).  Visitors paying their respects, or just curious weirdos like myself, can scan the tombstone code and have access to the deceased's life history, eulogies, photos, or even as one academic has done, a complete list of his publications and citation metrics (Matyszczk, 2020). It can get even more "interesting" if you imagine that the QR code might trigger a video message from the deceased themselves -- parting words of wisdom or a last harangue, perhaps.

The ultimate, though, would be if tombstone QR codes were linked to the latest AI technology that allows conversations with deceased people (Bantham, 2019).  James Vlahos was the first to use AI (but not QR codes) in this way to keep the memory of his father alive.  Before illness overcame his dad, Vlahos interviewed him about his life experiences, attitudes, and philosophy, and had him relate anecdotes and stories about his life. This content was then fed to an AI Chat Bot program that can respond to questions in a naturalistic way,  almost like having a conversation. Vlahos has since founded the company HereAfter, which offers the same service to others for a fee, and has continued to refine the technology.  Other companies have also picked up the idea and there are now a number of platforms which allow interaction with the avatars of people no longer with us.  An informative review of some of these efforts is available in an article by Russ Bantham in "Transformative Technologies."

It seems to my warped mind that it might be easy to connect a tombstone QR code to the deceased's HereAfter avatar. Scan the code with your phone and have a chat with the dead person! Neat, huh? A phone call to the afterlife! And why not go all in by incorporating VR or AR so that the person's image is right there with you! I have little doubt some enterprising coder is working on this right now, and it is simply a matter of time before tombstone QR codes to interact with the dead are available.

One group of people who might not find this idea very appealing are psychics, who make a living contacting the deceased. Another group are those with different sensibilities regarding death. As Bantham notes: "Not everyone will be delighted at the prospect of conversing with the ghostly vestiges of late friends and family members, perceiving it distasteful and maybe a bit creepy."  Of course internet technology, especially social media, is notoriously indifferent to matters of good taste and sensitivity, so I doubt these people will have much effect.

There is an issue here that should at least be mentioned.  Is having AI-mediated conversations with a loved one the healthiest way to grieve or to honor their memory?  The urge to keep the embodied memory of the departed alive is understandable.  But honoring their non-embodied influence on our current everyday lives and the quality of our current experiences is important, also.  This is a matter of living more fully in the present and being mindful of the many ways they affect us in our attitudes, values, and outlooks, rather than being focused on the past.

We live in an age when developments in technology, like AI and QR codes, are increasingly infiltrating what used to be non-technical aspects of our lives -- our beliefs regarding the afterlife, memories of loved ones, and what it means to be "real,"  "true,"  or even "human." Whether the outcome will be positive or negative for society and for individuals is yet to be determined, of course.  But the challenge of figuring this out may be the most important project humans have ever faced.

3 comments:

Dennis L. Nord, Ph.D. said...

That turn of the mundane QR code to a flight of fancy into the after life is delightful. Good job!

I just read Snow Crash again as it had been nearly 30 years. I suppose a QR could be an anchor to the recently snow crashed to claw their way back to normal, pre-virus life. The book seemed new given our heightened experience with viruses, virology and metaverse. My fave character is still Fido!

Richard Sherman said...

I may just read the book again myself after your comment. The implications of Zuckerberg's Meta ambitions are worth pondering very carefully. Along this line, Wired magazine (available online, of course), has devoted its latest issue to "The Future of Reality." Fascinating yet troubling....

AKJ said...

This was really interesting! Thanks for this short course on the pros and cons of QR codes.